One of the big feature points of
Silverlight is the creation of media rich applications, and of course
the use of Silverlight in advertising solutions. But until today there
was not much to be found as to documentation and guidelines on creating
advertising banners and solutions. Now this has changed with the
release of the Silverlight Advertising Creation Kit. Download it by
following link.

Silverlight Advertising Creation Kit

This document discusses in detail
several aspects of creating ads using Silverlight 2. It covers topics
such as general ad creation, tracking actions, ad synchronization, and
expandable ads. All information in this document targets Silverlight 2,
which is the recommended ad format over Silverlight 1.0.
Following topics are handled in the document:

• Creating Polite Ads
  
• Tracking Actions (Event Handling)
  
• Ad synchronization
  
• clickTAG Support
  
• Expanding Ads
  
• Optimization Techniques
  

Sample projects are available to be used together with the documentation. The following types of samples are available:

• clickTAG Ad example
  
• Expandable Ad example
  
• Impression Ad example
  
• Polite Ad
  
• Synchronized Ad example
  

You might also be interested in the following session videos from the recent Mix ‘09 conference:

• Silverlight and Advertising
  
• Delivering Ads to a Silverlight Media Player Application
  

Use the information and samples in this kit together with the Silverlight Ad Publishing and Serving Guide.




Source : http://winspark.net/2009/04/09/silverlight-advertising-creation-kit-now-available/