Google retained its position as the most sought-after employer among the 130,000 career seekers across the globe.

Universum's global talent attraction index "The World's Most Attractive Employers 2010" released on Tuesday showed that the Internet search giant is facing growing competition from the big four auditing firms KPMG, Ernst & Young, PricewaterhouseCoopers and Deloitte.

In the business category, 2010 has been a good year for the auditing industry, as the top four companies now take four out of the top five places in the ranking.

"We're witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love-affair with the IT industry," said Michal Kalinowski, Universum's CEO. On a less positive note, the companies in the banking and investment industry, management consulting, and oil and gas, now encounter the problem of being perceived as less attractive employers.

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